‘Rules’ and the Gucci Mane featured track ‘Like That’ moves us onto hip-hop and R&B. Next, we have a groovy nod to the 70s with ‘Say So’ as she seamlessly switches between floaty vocals and skilfully contained flows over a disco-inspired beat. Some may call her commercial, but Doja is simply proving her ever-thriving duality. The song blends a clever mix of different styles, turning a nineties guitar riff into a trap beat. Blink-182-sampling track ‘Bottom B**ch’ further demonstrates Doja’s confidence to say whatever she likes. But as much as the track make you feel like floating away on a pink fluffy cloud, the lyrics are unabashedly sexual and are bursting with witty bravado. The cutesy vocals and bubbly beat that sounds like it came straight out of a video game are a celebration of Doja’s divinely feminine persona. Indeed, effervescent album opener ‘Cyber Sex’ establishes Doja as a budding pop star. The track masterfully pairs an atmospheric old-western bass with Kendrick-type flows
But it’s her sarcastic and endearing goofiness that hails her as the queen of post-ironic pop. Her audacious knack for wordplay and her ability to go from chill, ultra-soft vocals to semi-frantic verses cements her voice as what sets her sound apart. Leaving behind the kooky stoner Microsoft-Paint aesthetic that propelled her into the spotlight in ‘MOOO!’, the new Doja is more versatile than ever.
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